T. Anil, BH.L. Mohan Raju 02 07 This study investigates the channels of distribution at Kesoram Cements with a focus on identifying the influencing factors evaluating the impact on retailer satisfaction and examining the strategic approaches employed by the company A structured questionnaire was administered to 100 retailers and the analysis reveals that digital transformation has significantly influenced the preferred modes of ordering with a large majority opting for mobile apps and online platforms Retailers exhibited consistent demand trends with frequent largequantity orders and showed a general preference for Rapid Hardening Cement The study also highlights areas of moderate satisfaction such as credit terms product range and promotional support while pointing out limitations in communication and transportation cost transparency Copyright (c) Journal of Science Engineering Technology and Management Science. All rights reserved 2026