A.Vijay kumar, Mr.BH.L.Mohan Raju 02 07 In todays dynamic market environment understanding and adapting to changing customer tastes and preferences has become crucial for business sustainability and growth Customer satisfaction a subjective and multifaceted concept plays a pivotal role in shaping consumer behaviour influencing factors such as repeat purchases and brand loyalty It is influenced by various psychological and physical elements making its evaluation essential for strategic decisionmaking Particularly in the highly competitive landscape of Multilevel Marketing and retail sectors identifying the key determinants of customer attitudes is vital for longterm success Big Bazaar a major retail chain under the Future Group exemplifies this evolution Since its inception in 2001 it has expanded rapidly across India transforming from a fashioncentric outlet to a comprehensive hypermarket Offering a diverse range of productsfrom groceries and apparel to electronics and furnitureBig Bazaar aims to provide a holistic shopping experience that caters to the varied needs of Indian consumers This study explores the factors influencing customer satisfaction in such dynamic retail environments Copyright (c) Journal of Science Engineering Technology and Management Science. All rights reserved 2026