R.Ajith kumar, CH.Dharmender, M.Pavani 02 08 Network Marketing also known as MultiLevel Marketing MLM is an emerging business model that emphasizes direct selling of products and services through independent distributors Unlike traditional business structures network marketing eliminates intermediaries and allows individuals to earn income through personal sales as well as teambased sales performance The study focuses on understanding the needs scope benefits and limitations of network marketing in the modern economy It highlights how network marketing has become a popular platform for selfemployment entrepreneurship financial independence and personal skill development With its low investment requirements flexible work structure and global reach it offers a viable alternative to traditional employment At the same time the research also considers the challenges and risks associated with this industry such as misconceptions market saturation legal issues and income instability Despite these limitations network marketing continues to grow as a significant contributor to economic development especially in sectors like healthcare wellness cosmetics and financial services This study provides insights into the business model opportunities challenges and future potential of network marketing making it relevant for students entrepreneurs and professionals who wish to explore this dynamic field Copyright (c) Journal of Science Engineering Technology and Management Science. All rights reserved 2026