Article
A PROJECT ON MERCHANT ACQUISITION & QR PAYMENTS IN IPPB
This study focuses on the evaluation of merchant acquisition & QR Payments Adoption of India post payments bank (IPPB). IPPB plays a significant role in expanding digital financial services by utilizing the vast India post network to reach merchants across rural and semi urban areas. The primary objective of this study is to analyse the extent of QR payment adoption among IPPB merchants and asses the effectiveness of IPPBS’S merchant acquisition strategy. This study examines the role of India post staff and postal network in on boarding merchants and promoting QR- based digital payments. Doorstep banking services, awareness programs, and continuous support provided by postal employees are analysed to understand their impact on merchant participation. The research also evaluates the level of usage, convenience, and benefits experienced by merchants after adopting IPPB QR payments, including ease of transactions, reduced cash dependency, improved transparency, and customer satisfaction. Further, the study identifies various challenges faced by merchants while using IPPB QR payments. These challenges include limited digital literacy, lack of technical knowledge, network connectivity issues, concerns regarding security, and resistance to adopting digital modes of payments. Understanding these issues helps in assessing the gaps in the existing merchant acquisition and digital payments frame work. The study is based on both primary and secondary data. Primary data is collected through structured questionnaires and direct interactions with IPPB merchants, while secondary data is gathered from journals, reports, official IPPB publications, and digital payment studies. The findings reveal that while IPPB has successfully expanded QR payment adoption among merchants, continuous training, awareness initiatives, and technological improvements are necessary for sustained to improve merchant acquisition and enhance the effectiveness of QR payment usage in IPPB, contributing to financial inclusion and a cashless economy nationwide.
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